SeriesReelsStreet interview
Interviewer walks up to attendees holding a printed card (or phone screen) showing a sponsor's or founder's logo. The attendee wins a dollar — or a small prize — if they can correctly answer a question about the brand on camera. Every clip is 15–30 seconds. Batch 6–8 answers per logo into a single reel. Each brand's best clip becomes its own standalone tagged post.
Question format 1 — name that brand
"For a dollar — what brand is this?" [holds up logo card]
Wrong answers are funnier than right ones. Clip both. "Is that… a podcast?" is better content than a clean correct answer.
Question format 2 — what do they do
"For a dollar — you have five seconds. What does this company do?" [shows founder's product logo]
Makes the founder's brand memorable. Tag the founder in every post where they appear. Repost potential is massive for them.
Question format 3 — name the founder
"Double or nothing — I'll give you two dollars if you can name the founder behind this logo."
Then physically walk the camera to the actual founder for their reaction to the answer. Two clips in one — the guess and the reveal.
Pre-print 20+ logo cards
Shoot 3–4 people per logo
One post per brand, all tagged
Budget $20–30 in singles for prizes
SeriesReelsStreet interview
Walk up to founders at their tables with one simple question. Their answer is their pitch — except they don't know it. The best answers are hyper-specific, confident, and unexpected. Each clip is 20–45 seconds. The series format rewards watching multiple clips. It naturally surfaces the depth and range of expertise in the room and positions NED as the place where real specialists gather.
The question — deliver it simply, no preamble
"What do you know more about than anyone else in this building right now?"
Do not add qualifiers. Do not say "in your industry" or "professionally." The open framing produces better, weirder, more confident answers.
Follow-up if they hedge or qualify
"No — more specific. What's the one thing where, if someone had a question, you're the person in this room?"
Some founders will try to give a humble or broad answer. Push once. The specific answer is always more compelling.
Optional closer for the edit
"And where can people find you?" [camera pans to their table signage or they hold up their product]
Gives the clip a natural brand-visible ending. Pan to the logo card so their name is legible on screen.
Editing the series: Lead each clip with a text overlay of their answer verbatim in large type before you cut to their face saying it. Example: text card reads "Cold-pressed oil extraction at scale" — then cut to the founder saying it. Creates a scroll-stopping hook for every clip in the series.
Shoot 20+ founders minimum
20–45 sec per clip, no longer
Text overlay = hook for each clip
Post as a daily series after the event
Sponsor ContentLinkedIn VideoReel
A JPMorgan representative speaks directly to camera — no script, no teleprompter — with a brief, genuine statement about why they chose to sponsor NED. This is not an ad. It's a human moment that validates the event to the audience and gives JPMorgan authentic, shareable content that doesn't look like branded filler. Keep it under 60 seconds. Post it as its own piece of content, tagged to JPMorgan's LinkedIn and Instagram.
Suggested prompt to give the JPMorgan rep — not a script
"Tell me in your own words — why did JPMorgan decide to be the presenting sponsor of Nashville Entrepreneur Day?"
Do not hand them bullet points. A natural, slightly imperfect answer performs better than a polished one. If they want to prep, ask them to think about it for 2 minutes, not write it down.
Optional follow-up question
"What do you want the founders and attendees here today to know about what JPMorgan can do for them?"
This gives them a practical moment to speak to the room — not just talk about the sponsorship — which makes the clip useful to the audience, not just promotional.
Shot setup
Shoot with the event floor or JPMorgan's activation visible behind them. Do not shoot against a blank wall. The venue in background = context that this is live, at-scale, and real.
If JPMorgan has a branded backdrop or booth, use it. It makes the clip more useful to their team for their own channels, which increases the chance they repost it.
Distribution strategy: Send the final clip to the JPMorgan rep before posting and ask them to share it internally. Their repost to their 500K+ LinkedIn followers is worth more than any paid boost. Give them the clip, the caption, and the tag handle — make it zero effort for them to share it.
Keep it under 60 sec
Event floor visible in background
Send clip to rep before posting
Ask for their repost — reduce friction